This is the only life you have. Own it.

The month of October is covered in pink ribbons.  You want to support the cause, raise awareness, and make a difference.  But where do you begin?  How do you know what to promote?  What is appropriate? What is off-limits? What charities should you support? How do you support the cause without “pinkwashing”?

Whether you have engaged in breast cancer awareness campaigns in the past, or if this is your first time, you still want to do it right.  You want to make a difference and not just provide lip service to the movement.

Holly Bertone used her Project Management Professional training to create a quick and easy guide to walk you step-by-step through the actions you need to take to create and implement a successful breast cancer awareness campaign.  Printable worksheets are included to help you stay organized throughout the process.

Whether you are a small or medium size company, a brick and mortar company, or a website or blog, the concepts provided in this book are universal.

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Cancer Books

Cancer Survival Guide

The Coconut Head's Cancer Survival Guide - My Journey from Diagnosis to "I Do." by Holly Bertone

Drops of Fortitude

Drops of Fortitude - Find Your Inner Strength During Cancer Treatment by Holly Bertone

My Mommy Has Cancer

My Mommy Has Cancer by Holly Bertone

The i'Mpossible Project

The i'Mpossible Project by Josh Rivedal with Holly Bertone

Natural Cancer Prevention Summit

100 Perks of Having Cancer

100 Perks of Having Cancer plus 100 Health Tips for Surviving It by Florence Strang

Dr. Susan Love's Breast Book

Dr. Susan Love's Breast Book by Susan Love, MD


Fearless - Awakening to My Life's Purpose Through Breast Cancer

Surviving Beautifully

Surviving Beautifully by Victoria Tillotson with Holly Bertone

Cancer Boutique

Tiffany Style Medical Alert Bracelet

Lymphedema Alert Bracelet

Surgery Pillows


Radiation Skin Relief


dry mouth rinse - great during chemo

Post-Surgery Body Wipes

Eyebrow Pencil from Arbonne

Cool Jams Sleepware

Pink Ribbons, Inc

Cancer Survival Box Set

Rethinking Cancer DVD

Pink Fortitude t-shirt

Fight Song Pendant

Custom Thank You Cards

Healing Baskets

Nursing Care, In-Home Care, Hospice

PS i adore you

"Pink Ribbon" Products on Pink Fortitude's eBay Store

100% of pink ribbon sales go to breast cancer awareness campaigns.

“On behalf of America’s cancer survivors, thank you for taking the time out of your schedule to offer knowledge, hope, and inspiration to those who are coping with cancer. ”

Coping with Cancer Editorial Staff


“I love you! Thank you for your heart, time, love, and dedication. #pinkfortitude XOXO.”

Maimah with Tigerlily Foundation


“On behalf of Dr. Susan Love, and everyone at Dr. Susan Love Research Foundation, I would like to extend a heartfelt and warm thank you for your very generous and continued support of our work. Together we will create a future without breast cancer.”

Dr. Susan Love Research Foundation


“Yay to power mums like you who continue to inspire me to work on this amazing cause that is Runway Moms. Thank you so much for being a part of the dream that effects change.”

Lara with Runway Moms


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