Resources for Autoimmune Conditions

Resources for Cancer Prevention & Survival

Whether you have been diagnosed with cancer, are a cancer survivor, are a loved one of someone with cancer, or want resources to help prevent cancer, you’ve come to the right place. I’ve been there. I get it. I know you are in a tough place. All are welcome here.

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About Holly Bertone

Holly Bertone is a Certified Natural Health Professional, and prides herself on providing a space that is open to all. No pressure. No judgement. Just accurate and safe information about living a cleaner and greener lifestyle.

This is My Story

I found the lump on my own and by accident.  I went immediately to my primary doctor, which started the process of a mammogram, biopsy, MRI, and numerous other tests.  I was healthy and had no risk factors or family history and was diagnosed with breast cancer on my 39th birthday. I was ER/PR positive, HER2 negative. I had a lumpectomy on my right breast. I had four rounds of chemo – taxotere and cytoxin. I had 36 radiation sessions. I’m currently on tamoxifen for 10 years. I have four amazing doctors: a Naturopathic Oncologist, a Surgeon, a Medical Oncologist, and a Functional Doctor.  Plus numerous specialists.

My last treatment was on March 21, 2011 and our wedding was 10 days later on March 31, 2011.  I’m still recovering, both inside and out. It’s a lifelong journey.

Cancer Prevention & Survival Articles

10 Things to do Today to Help Prevent Breast Cancer

We’ve all heard the statistics that one in eight women will be diagnosed with breast cancer.  But did you know that in 2012, nearly 1.7 million new cases of breast cancer were diagnosed worldwide, making up one-quarter of new cancer cases in women? The BRCA1 and BRCA2...

You Don’t Get a Trophy With Cancer

Over the last decade, we have all witnessed a new generation of children being awarded the ceremonial “trophy” just for showing up.  “Good Effort” is awarded to the slowest kid on the team.  “Best Stripe” is awarded to the Pinewood Derby car that came in last place. ...

This Survivor Hates Pink Ribbons – But Not Why You Think

You can't swing a dead cat in the month of October without hitting a pink ribbon. Breast cancer awareness is everywhere. The month of October is covered in pink ribbons. You want to support the cause, raise awareness, and make a difference. I'm about to reveal a dirty...

Shop Cancer Boutique

Sara Gorman's Stylish PillBags

Empower Mastectomy Sports Bra by Athleta

Tiffany Style Medical Alert Bracelet

Lymphedema Alert Bracelet

Surgery Pillows


Radiation Skin Relief


dry mouth rinse - great during chemo

Post-Surgery Body Wipes

Eyebrow Pencil from Beautycounter

Breast Health Formula

DNA Genetic Cancer Risk Profile

Pink Fortitude t-shirt

Have Hope Necklace

Choose Hope

Nevertheless, She Persisted

Fundraising T-Shirts

Cool Jams Sleepware

Knit Chemo Caps

Fight Song Pendant

Custom Thank You Cards

Healing Baskets

"Pink Ribbon" Products on Pink Fortitude's eBay Store

100% of pink ribbon sales go to breast cancer awareness campaigns.

Cancer Books and Resources

The Truth About Cancer

Chris Beat Cancer

Beat Cancer God's Way

Pink Ribbons, Inc

Cancer Survival Box Set

Rethinking Cancer

EverlyWell Health Tests

Surviving Beautifully

Surviving Beautifully by Victoria Tillotson with Holly Bertone

Nursing Care, In-Home Care, Hospice

Work With Pink Fortitude

Work With Pink Fortitude

Holly Bertone of Pink Fortitude is available for speaking engagements, interviews, writing and quotes related to autoimmune and cancer topics. She is located in Alexandria, VA and is available to speak locally, nationally, and internationally to business and government organizations, associations, and industry events.

Cancer & Autoimmune Advocacy

Cancer & Autoimmune Advocacy

Holly Bertone is on a mission to inspire those who have cancer and autoimmune conditions (and pretty much everyone she meets). Whether it’s being interviewed on some of the top health podcasts, advocating on behalf of her favorite organizations, writing for industry publications, or volunteering, Holly will never turn down an opportunity to educate and inspire others. Her benevolence, altruism, and philanthropy are contagious.

Work With Pink Fortitude

Open Letter to My Fellow Warriors & Survivors

There are a gazillion resources out there for you to research medical treatment, options, care, and support.  But when the outside gets broken, the inside needs just as much healing.  Typically you are sent to a patient navigator, counselor, and/or support group to “deal with” the emotional and coping issues.  Please use these resources to the fullest extent, as they are so very valuable to your healing.

My (then) boyfriend proposed two days after I was diagnosed with breast cancer. Both the diagnosis and the proposal were works in progress, but it was a lot to digest in 48 hours. In just a short period of time, those eight words, “you have breast cancer” and “will you marry me?” converged. I went from being a beautiful and sexy fiancé to losing part of my breast to surgery, losing my hair to chemo, going through early menopause, and being sick and fatigued all of the time. I was sick and bald on our wedding day and got married in a wig. I had to redefine beauty and overcome daily challenges and in turn, redefined my life’s mission to help others.

This website is dedicated specifically to the inside healing, to finding your true inner beauty, to help you overcome your challenges, to find inspiration, and to unleash your inner fortitude… not just in cancer, but in life.  Real life.


Going through cancer treatment, the medical community’s primary focus is to eliminate the cancer and make you healthy again.  But there are so many other issues we have to deal with during the healing process.  I wanted to create a space for women to find inspiration to overcome their challenges and rise to conquer the negatives in their lives. A place full of love, hugs, and inspiration.  Cancer sucks.  But you have a choice.  Every day.  You can drown yourself in cancer’s misery and be a victim.  Or you can be positive and laugh through it.  Make a choice to become the best person you can be – with or without cancer.  And have some fun along the journey.

Look around.  Find your inspiration.  Subscribe and enjoy the resources on this website.  And please.. contact me if you want to chat, vent, scream, or just want to talk to someone who has gone through it before.  I would love to hear from you!

Cancer is tough.  You have to be tougher.  You have to dig deep and want it.  Every day.  When it hurts the most .  I know what you are going through is horrible. Don’t drown yourself in it. Pick yourself up, hold your head high, and be the beautiful person you are, inside and out.   You are strong.  You are beautiful.  You can do this.

Your Warrior Sister,


Work With Pink Fortitude

“On behalf of America’s cancer survivors, thank you for taking the time out of your schedule to offer knowledge, hope, and inspiration to those who are coping with cancer. ”

Coping with Cancer Editorial Staff

“I love you! Thank you for your heart, time, love, and dedication. #pinkfortitude XOXO.”

Maimah with Tigerlily Foundation

“On behalf of Dr. Susan Love, and everyone at Dr. Susan Love Research Foundation, I would like to extend a heartfelt and warm thank you for your very generous and continued support of our work. Together we will create a future without breast cancer.”

Dr. Susan Love Research Foundation

“Yay to power mums like you who continue to inspire me to work on this amazing cause that is Runway Moms. Thank you so much for being a part of the dream that effects change.”

Lara with Runway Moms

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