Meet the Founder


Survivor ~ Army Wife ~ Best Selling Author

Holly Bertone, CNHP, PMP, is a #1 bestselling author of the book Thriving in the Workplace with Autoimmune Disease: Know Your Rights, Resolve Conflict, and Reduce Stress.

She is a highly sought-after speaker and wellness expert. After spending over 20 years as a Project Manager in both government and industry, she is now the President and CEO of Pink Fortitude, LLC and runs the health and wellness website

Holly is a breast cancer and Hashimoto’s survivor and turned these two significant health challenges into a passion to help others. She inspires others with her quick wit, brutal honesty, and simple ways to be healthy in real life.

In her free time, she loves to garden, and hit flea markets and yard sales. Holly is married to a retired Green Beret, is a stepmother, and lives in Alexandria, Virginia.



Dedicated to inspiring you to live a happier, healthier life. Pink Fortitude inspires those in cancer, autoimmune, and chronic illness communities to find your fortitude by eating clean and living green. is a health and wellness website with natural living and healthy lifestyle articles, healthy recipes, DIY cleaning products for your home, and ideas for organic gardening and sustainable living. is where you can purchase our signature Gratitude Builds Fortitude journals. These journals were created to help to bring joy and love and gratitude and fortitude to your soul. Enjoy a journal for yourself and give one as a gift to someone you love.

Fortitude.Academy has state of the art online training programs for chronic illness and workplace advocacy.




What does fortitude mean? How do I find my own fortitude? What is the Pink Fortitude story?  

Pink is the nod to breast cancer of course, and Fortitude was a special word shared between Holly and her mother. Holly’s mother has Addison’s Disease, and from watching her fight this illness her entire life, “Fortitude” seemed to be the perfect fit for this inspirational company.

The lotus flower became Pink Fortitude’s logo to honor the parallel of the beautiful flower which grows out of the murky waters. We all have our struggles, whether it’s chronic illness, relationships, financial struggles, or grief. How will you take your struggles and grow into a beautiful flower?

Work With Pink Fortitude

Work With Holly Bertone

Holly Bertone is available for:

  • Speaking engagements
  • Interviews
  • Summits + Podcasts
  • Writing
  • Quotes.

She is located in Alexandria, VA and is available to speak to business and government organizations, associations, and industry events.


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