Holly Bertone, CNHP, PMP
President & CEO Pink Fortitude, LLC
Holly Bertone, CNHP, PMP, is a #1 Amazon.com bestselling author of the book Thriving in the Workplace with Autoimmune Disease: Know Your Rights, Resolve Conflict, and Reduce Stress. She is a highly sought-after speaker and wellness expert. After spending over 20 years as a Project Manager in both government and industry, she is now the President and CEO of Pink Fortitude, LLC and runs the health and wellness website pinkfortitude.com. Holly is a breast cancer and Hashimoto’s survivor and turned these two significant health challenges into a passion to help others. She inspires others with her quick wit, brutal honesty, and simple ways to be healthy in real life.
Holly is a Certified Natural Health Professional, a Certified Essential Oils Coach, and is enrolled in a Naturopathic Doctorate program. She holds a Masters Degree from Johns Hopkins University, a Bachelor’s Degree from Elizabethtown College, and is a Project Management Professional (PMP).
Pink Fortitude, LLC is dedicated to inspiring you to live a happier, healthier life. PinkFortitude.com is a health and wellness website inspiring those in the cancer and autoimmune communities to turn their illness into wellness one clean and green step at a time. We provide natural living articles, healthy recipes, DIY cleaning products for your home, and ideas for organic gardening and sustainable living. You want to be healthier? Join our community!
Pink Fortitude. The Story.
Pink Fortitude, LLC was created two years after Holly Bertone’s breast cancer treatment, as a way to inspire other cancer survivors. Over the years, Pink Fortitude has grown beyond its focus on breast cancer to an enterprise of healthy living inspiration for everyone.
Pink is the nod to breast cancer of course, and Fortitude was a special word shared between Holly and her mother. Holly’s mother has Addison’s Disease, and from watching her fight this illness her entire life, “Fortitude” seemed to be the perfect fit for this inspirational company.
The lotus flower became Pink Fortitude’s logo to honor the parallel of the beautiful flower which grows out of the murky waters. We all have our struggles, whether it’s chronic illness, relationships, financial struggles, or grief. How will you take your struggles and grow into a beautiful flower?
Meet the Team
Website Design & Development – Zoda Design
Jessica Sanchez is from Flint, MI and is the owner of Zoda Design LLC. She has a Bachelor’s degree in education from Eastern Michigan University, and a Masters of Library and Information Science from Wayne State University. She has been doing web design as a hobby since 1999 and finally decided to do it professionally in 2012.
Jessica enjoys spending time with her husband and dogs, making awesome websites, running a business, travelling, cooking, baking, reading, and having fun adventures!
Online Marketing and PR Expert
Daffnee Cohen is an expert in online marketing for integrative and Functional practitioners. She specializes in content marketing, social media marketing and online PR. She writes for places like The Huffington Post, MindBodyGreen, Xerox Business Blog, Orlando Sentinel and more.
Daffnee is an entrepreneur, fitness instructor, Crossfitter, dog-mom, reader and partial beach bum. She lives in Orlando, FL with her fiancé and 2 rescue dogs.
Your support of Pink Fortitude, LLC will directly impact our advocacy and philanthropy.
Pink Fortitude, LLC is a proud supporter of the Tigerlily Foundation and the National Breast Center Foundation. Both organizations are local to the DC Metro area, and they work to directly help women going through breast cancer treatment.
Additionally, Pink Fortitude, LLC supports Hey Hashi, a non-profit hub of information for people with Hashimoto’s Thyroiditis.
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