Meet the Founder


Survivor ~ Army Wife ~ Best Selling Author

Holly Bertone, PMP, CNHP is the #1 bestselling author of the book Thriving in the Workplace with Autoimmune Disease: Know Your Rights, Resolve Conflict, and Reduce Stress, the first book ever to educate others on Autoimmune Disease as a legal disability in the U.S. workplace. She is a highly sought-after speaker and wellness expert, the leading authority on Autoimmune Disease in the workplace, and gratitude evangelist.

Holly spent the first 10 years of her career in Human Resources, primarily as a recruiter. After working for the prestigious consulting firm Booz Allen Hamilton, she was invited into federal government service as the Chief of Staff for one of our nation’s top national security offices. From there, she spent 15 years in Project Management.

Holly Bertone is currently the President and CEO of Pink Fortitude, LLC, and founder of Fortitude.Academy and the health and wellness website As a breast cancer and Hashimoto’s survivor, her passion is to help women view their chronic illness as a gift and unwrap resilience using a proven method to build fortitude with gratitude.

Holly is a Project Management Professional (PMP), holds a Masters Degree from Johns Hopkins University, and is a Certified Natural Health Professional.

In her free time, she loves to garden, and hit flea markets and yard sales. Holly is married to a retired Green Beret, is a Stepmother, Pug Mamma, and lives in Alexandria, VA.



Dedicated to inspiring you to live a happier, healthier life. Pink Fortitude inspires those in cancer, autoimmune, and chronic illness communities to find your fortitude by eating clean and living green. is a health and wellness website with natural living and healthy lifestyle articles, healthy recipes, DIY cleaning products for your home, and ideas for organic gardening and sustainable living.

Fortitude.Academy has state of the art online training programs for chronic illness, Autoimmune Disease in the workplace, workplace wellness, and gratitude.


What does fortitude mean? How do I find my own fortitude? What is the Pink Fortitude story?  

Pink is the nod to breast cancer of course, and Fortitude was a special word shared between Holly and her mother. Holly’s mother has Addison’s Disease, and from watching her fight this illness her entire life, “Fortitude” seemed to be the perfect fit for this inspirational company.

The lotus flower became Pink Fortitude’s logo to honor the parallel of the beautiful flower which grows out of the murky waters. We all have our struggles, whether it’s chronic illness, relationships, financial struggles, or grief. How will you take your struggles and grow into a beautiful flower?


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