Meet the Founder


Survivor ~ Army Wife ~ Best Selling Author

Holly Bertone, PMP, CNHP is the #1 bestselling author of the book Thriving in the Workplace with Autoimmune Disease: Know Your Rights, Resolve Conflict, and Reduce Stress, the first book ever to educate others on Autoimmune Disease as a legal disability in the U.S. workplace. She is a highly sought-after speaker and wellness expert and the leading authority on Autoimmune disease in the workplace.

Holly spent the first 10 years of her career in Human Resources, primarily as a recruiter. After working for the prestigious consulting firm Booz Allen Hamilton, she was invited into federal government service as the Chief of Staff for one of our nation’s top national security offices. From there, she spent 15 years in Project Management.

Holly Bertone is currently the President and CEO of Pink Fortitude, LLC, and founder of Fortitude.Academy and the health and wellness website As a breast cancer and Hashimoto’s survivor, she turned these two significant health challenges into a passion to help transform lives for women with chronic illness.

Holly is a Project Management Professional (PMP), holds a Masters Degree from Johns Hopkins University, and is a Certified Natural Health Professional.

In her free time, she loves to garden, and hit flea markets and yard sales. Holly is married to a retired Green Beret, is a stepmother, pug mamma, and lives in Alexandria, VA.



Jesus Girl. Strong faith, but not in your face.

I’m married to Carter, a retired Green Beret, and have a teenage Stepson.

I’m a pug mamma. His name is Hannibal. And to answer your question – yes he is.

I love listening to the Beatles, 80’s music, and 40’s jazz.

My friends describe me as loyal, genuine, and quirky. Those closest to me would also say I’m super introverted, which I guess is why I am writing all of the time!

I used to be a competitive Xterra and mountain bike racer.

Most weekends you will find me in the garden or at a yard sale.

My secret indulgence is a gluten-free & vegan pizza while watching Real Housewives or Law & Order SVU.



The 8 Words That Changed My Life

We had already been shopping for rings when I noticed a small lump on my right breast one summer morning.  Neither was a surprise, but in 48 hours time, those 8 words, “you have breast cancer,” and “will you marry me?” changed my life forever.

When Healthy Isn't Good Enough


Being a breast cancer advocate became my calling. Soon after my diagnosis in 2010, I knew that this was God’s blessing for my life. Never in a million years did I think my advocacy would go so far beyond breast cancer and autoimmunity and reach so many people. Whether you have been a follower here for a while, or are visiting for the first time, I want to put it ALL out there and share my story, because sometimes, healthy isn’t good enough. I know there is someone who will read this and know this message is meant for you. I want you to know that you are not alone.



Can I have some solidarity with anyone else being exhausted and tired all of the time? We all have our stories.  Mine is different than yours. My hope is that by sharing my experience (bearing my soul!), it will help you reflect on your situation and to achieve your goals and become a healthier you.  This is my story of how I conquered the fatigue.

Parasite Cleanse


Gather around kids, I’m getting real and raw and totally gross today because we’re going to discuss what a parasite cleanse is REALLY like. I’m going to share my own journey in graphic detail (no photos though so don’t worry!) and help you to get emotionally prepared about what to expect if you are in the middle of a parasite cleanse or are thinking about starting one. The side effects and die-off are not for the faint of heart. But if you have any kind of chronic illness, ridding your body of parasites is going to be one of the key tenants of healing. Are you ready?

What does fortitude mean? How do I find my own fortitude? What is the Pink Fortitude story? I can't tell you how many times I get asked those questions. Today, I'm taking you behind the scenes and sharing not only the fortitude story but also how you can find your fortitude in the midst of life's chaos and storms.


What does fortitude mean? How do I find my own fortitude? What is the Pink Fortitude story? I can’t tell you how many times I get asked those questions. Today, I’m taking you behind the scenes and sharing not only the fortitude story but also how you can find your fortitude in the midst of life’s chaos and storms.

Parasite Cleanse


I often get asked what’s inside my healthy lifestyle toolbox and what are the organic and all-natural products that I use and recommend, especially as someone who is a cancer survivor, and with an autoimmune disease and chronic illness. I’m very particular about the everyday products that my family uses whether they are organic, all-natural, toxin-free, and/or made in the USA. Here’s a peek behind the curtain in our home as I share the top 20 all-natural products that have changed my life!

Work With Pink Fortitude

Work With Holly Bertone

Located in Alexandria, VA, Holly Bertone, PMP, CNHP, is a dynamic speaker, prolific writer, and consultant.

To book Holly for speaking engagements or media appearances, or to hire as a consultant, click the link below.


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